Marketing for international education agencies, no fluff.
What we learn helping agencies market their programs. Practical, from the sector, ready to use on Monday.
From a PDF to a published campaign: the workflow that saves weeks.
The whole path, step by step: from the brochure sitting in an email to a page published on your domain, with posts, a one-pager and emails. What used to take weeks of work, told without the fluff.
Read →What to do with the programs you bring back from ICEF or Alphe before they go cold.
You come back from the workshop with a full inbox and the best intentions. Three weeks later they're still there. A method for marketing them before they go cold.
Why your programs don't sell themselves (and what to do about it).
Waiting for families to show up on their own isn't a strategy. Why a good program goes unsold, and what makes the difference.
What it really costs to not market a program in time.
A parked program isn't zero cost. It's the enrollment you don't close, the seat you don't fill and the margin that walks away. Let's put a number on it.
The page a family needs to decide to send their child abroad.
A family doesn't send their child abroad from a PDF attachment. What they need to see, read and feel on your page to take the step.
The ten things a parent wants to know about a program before paying.
Before paying, a parent has ten questions in their head. If your page doesn't answer them, they leave. Here they are, one by one.
White label: why the provider should never appear in your campaign.
If the educator's name shows up in your campaign, you're handing the family the shortcut to skip your agency. Why you resell as your own.
How to capture leads on your own domain without depending on third parties.
Your leads on your domain, not on someone else's platform. Why it matters and how to set up capture without depending on anyone.
One program, three audiences: student, family and partner.
You sell the experience to the student, peace of mind to the parent and numbers to the partner. The same program, three different messages.
Why AI-made content shows, and how to avoid it.
Weird photos, copy-paste text, that template feel. Why generic AI content gives your brand away, and how to keep it from lowering your standard.